On last AppUp Elements at Seattle i heard a lot about new incomming features in AppUp SDK. Some of those features is a very excited for, as for developer and I'm going to share my thoughts about new features with you in this post.

In-App Purchase

From my point of view this is not just features, this is a great way to monitize your application, to develop new monetization models. Using this feature you can sell anything from your application. Let see how it works on simple, real world, example.
This is a painting application, available for free with some basic feaures, what includes some basic brushes.



"Free" is a good motivation for user to download your application, but no motivation for developer. In-App Purchase feature gives you a way to create free application with paid functionality. Let see how on this example.



If user likes your application and need more features he could just buy features he is needed. Let see another example. Some basic symmetric mode is available for free. User tries it, like it and could deceide to buy more symmetric modes.



Good for developer! But good for user? Yes! User will pay only for needed features, only features he want. I pay for application but never use all of features, why i should pay for edvanced feayures in painting application, for example, if i never have to use it?

In-App Purchase have a lot of uses. For now, to give user chance to try your application for free you need to create two separate versions of application Free and Paid. Two versions is a pain for developer, you need to publish your application twice, you need to support and update two versions of application. With In-App Purchase you could to create and submit only one version, and let to user to unlock more features with In-App Purchase.

How it will work with AppUp Center? Here is example of purchase for additional levels in game.



As you can see all is simple:

• User click on "Purchase" link or button
• Confirmation window appears on the screen and asks user for AppUp password
• If billing information is valid - purchase will be completed, user will see a new levels, you will see more moneys on your account

Here is my ideas of how to uses In-App Purchase:

• Lite and Pro versions of application
• Unlock of advanced features
• Buy in game items
• Buy more levels for game
• Buy in game currency

Do you have more ideas? Please share you ideas in comments!