Provides developers with everything they need to create and then sell their applications to millions of Intel Atom-based devices.
Gives OEMs and the ecosystem a framework to deliver great new applications directly to consumers.
What is the business model? How do I make money?
Developers will set the price for their applications and will receive up to 70% of the revenue from every sale from every store. Infrastructure operational expenses and partner revenue will be covered from the remaining portion.
Developers can choose to use some of their revenue in exchange for things like promotion.
Developers can also build and sell application components the Developer Store in exchange for a % share of revenue from every application sold which uses their component.
What is available today?
Today developers and ISVs can join and become members of the Intel AppUpSM developer program. As a members, developers will have access to technical information and updates, and can create components and applications for the Intel AppUpSM developer program.
To submit an application developers must use the version of the Intel AppUpSM developer program Software Development Kit, which is now available. Submit your applications today and be the first to take full advantage of the program’s revenue-generating opportunities.
In-app upgrades are prohibited at this time. All application upgrades must be submitted through the Intel AppUpSM developer program. We do plan to support in-app upgrades in a future version of the SDK. In other words, if you offer a free version in the store and want users to upgrade to a pay version of your application, the pay version must be sold through the store.
In-app advertising, subscriptions, and links to external marketplaces for in-app purchases are permitted for a limited time. We understand that these features are important to you and are not yet available in the SDK. Until they become available, you are free to implement them on your own. As we roll these features into the SDK, we will then require that they be implemented through the SDK.
Tell me about components and the developer catalog.
The developer catalog will list components available to help accelerate your development and to implement useful and innovative functionality. Each component includes its own API and documentation.
When a developer uses your component in their application, you can receive a portion of their application revenue. The amount of the revenue sharing agreement is negotiated between the component and application developers.
Having a catalog of reusable components should help speed up application development process and also provides component developers with a way to make money.
What runtimes are supported?
Intel works with the software community to make Intel processors the platform of choice for the customers chosen operating environment. Today, the Intel AppUpSM developer program supports C/C++ Windows, Adobe AIR*, Microsoft.NET and Java and MeeGo-based operating environments.
The Intel Atom processor platform is an open environment and we expect other environments will be supported as phone and new devices based on the Intel Atom processor to come on board as customer and market demand indicates.
